News

In the summer of 2022, Habanos SA moved to global price standards resulting in Cuban cigars around the world becoming more expensive, even though some of them are quite expensive to more than double the price.

Habanos SA informed its distributors that it would implement these price increases starting on January 1, 2023; some have not required the specific price increases disclosed; besides that in general, it has implemented increases earlier in the year.

Habanos S.A. commissioned its distributors to determine how to implement the related price increases that retailers and consumers will see.

One of the Romeo y Julieta brands will experience a 10 percent increase, like the global brand Habanos. The 10 percent increase will also be applied to the Bolivia, Punch, Ramon Allones and Quai d'Orsay brands.

Consumers will see price increases vary based on various markets, as some countries require to register prices with the government and publish them before changes are made.

Representatives from Laguito 1492, which distributes Habanos SA products in Belgium, the Netherlands and Luxembourg,  said the new prices are expected to take effect on April 1.

Germany is telling its customers that prices will be adjusted from Jan. 1, with an average increase of 5.8 percent. The company cites Robusto Vitolas as significantly lower. The company also announced not to add super premium brands, namely Cohiba, Trinidad, Montecristo Línea 1935 and Romeo y Julieta Línea de Oro. The "entry-level" brands of JL Piedra, Quintero, and Vegueros will also not increase.

Habanos SA says its global pricing standards will be introduced early in 2023, meaning that Cuban cigar prices around the world will be adjusted to prices in Hong Kong, which has a higher cigar tax than markets such as Germany, Spain and Cuba itself. Global pricing is similar to other luxury goods, such as watches or branded bags, but due to tobacco taxes and other considerations, prices will continue to vary from market to market.

This is the information we can provide for you. It will always be updated when a lot of information is available. Hopefully, this will not affect your enjoying your beloved Habanos SA products.